About
Fusion is heat.
Pig is iron.
Together, a foundry.
The name is funny. We know.
It is also exactly what we do: raw material in, parts that hold weight out.
This page is the long version, once.
The name, explained once
The mark is an ingot seen end on. It is also a snout. Both readings are correct, and we will not be adding ears.
Fusion is heat and joining. Pig is pig iron, the raw ingot that comes out of a furnace before it is cast into something useful.
Put them together and you get a foundry, which is the most honest description of the work we could find. A company hands us raw material: a codebase someone else wrote, a store with a checkout that fails on Tuesdays, a CRM that has never once agreed with the accounting system, a marketing team that was told to "use AI" and given a login. We apply heat, join the parts that need joining, and hand back something that holds weight.
The name also makes people smile the first time they hear it, and then they remember it, which is more than most engineering firms can say. We own the joke once per page and get back to work. That rule is written down in our brand guide, along with the one that says no ears.
In prose it is FusionPig, capital F, capital P. On a hostname it is fusionpig. The two Pour slots on the mark are the nostrils, and the heat inside the casting. They are the one hot color we allow ourselves per surface.
How we got here
It all started with a RadioShack computer and a lot of curiosity.
FusionPig started in 2023 in Cincinnati, Ohio, when a long time marketing nerd and software engineer realized they were both unicorns in the garden of mendacity. We have been building on the web since it made a sound when you connected, first for ourselves, then for companies whose websites earned money, then for the agencies who needed an engineering team behind their brand.
Most of what we know came from fixing things we did not build. That is not a complaint. A codebase someone else wrote is a record of every decision they made under pressure, and reading it well is most of the job. Show the scar, we say: experience is knowing how things break, and we have the pager history to prove it.
Along the way the work sorted itself into three lines. People kept asking for an honest opinion before they spent money, so consulting became a thing with a fixed price and a document at the end. Sites we built kept getting hosted somewhere that could not answer the phone at 3 a.m., so we built the Pen. And the building itself, the integrations and checkouts and portals and apps, became the Forge.
2023
Founded, Cincinnati, Ohio.
18
People on the floor. Engineers, an architect, project leads, and the person who answers the page.
473
Platforms in production this week, across WordPress, Shopify, Magento, HubSpot, Salesforce, and three clouds.
Five things we believe, said plainly
Say the number.
"99.98 percent, two incidents, both listed below" beats "enterprise-grade reliability." If we do not have the number yet, we show a bracket, not an adjective.
Show the scar.
Experience is knowing how things break. We talk about failure modes, rollbacks, and what we would not do again, because that is what you are paying for.
Deadpan, not snark.
Dry, brief, never at the client's expense. One joke per page. Zero in incident communications and invoices. This page has had its one.
Plain verbs.
Fix, build, host, measure, ship, break, cost. We do not leverage, we do not circle back, and nothing here is seamless. Things have seams. We show you where.
Say what we will not do.
Scope is a feature. Every proposal lists the edge of the work, and every audit lists the things not worth paying for, including some of ours.
Built by people who have been paged.
Everyone who designs a system here has been woken up by one. It changes how you build. Mostly it makes you boring, in the good way.
Where
Downtown Cincinnati, Ohio.
Clients across the United States.